Designed with extensive input from the authors of the best selling book Blue
Ocean Strategy, BOSS enables your course participants to truly experience the
power of Blue Ocean Strategy by applying the theory and using the methodologies
and tools described in the book.
Innovative, fun and highly effective, BOSS trains participants in strategic
thinking and team-building. When used in an executive education setting, BOSS
helps participants develop the skills needed to lead a BOS initiative in their
company.
During a BOSS-based course or teaching module, participants work in teams to manage a fictitious consumer electronics company over a six-year period.
The simulation framework allows them to break away from the competition and create a blue ocean of new market space for their virtual company. A simulation-embedded case study provides a visual exploration of the market, using the Six Paths Framework to reconstruct market boundaries. Through rigorous analysis of the case, teams develop their Blue Ocean Strategy offerings using BOS tools, such as the strategy canvas, the value curve, the four actions framework, the ERRC grid, and so on.
Throughout the simulation, participants are required to invest in both the Red Ocean components of their portfolio and the Blue Ocean opportunities. Each team makes numerous decisions within different business functions: R&D, Production, Marketing, Sales, Geographic Expansion, etc.
Participants, grouped in teams of 3 to 6, compete against computer-controlled firms and can see the outcome of their decisions in real time. Each team's performance will be judged on profits generated, revenue growth, market share and the Stock Price Index, which reflects all of the former indicators. The ultimate goal is to maximize shareholder value.
The BOSS experience is an invaluable step for participants on their way to becoming Blue Ocean strategists.
Our BOSS presentation will take you through the key features of BOSS in minutes. It is a perfect way to explore the full potential of what BOSS can do.
Click here to download a detailed presentation.
For further information, please contact us.