BOSS provides undergraduate and MBA students with a deeper understanding and
higher retention of Blue Ocean Strategy theory, methodologies and tools. When
used in an executive education setting, BOSS helps participants develop the
skills needed to lead a BOS initiative in their company.
During a BOSS-based course or teaching module, students work in teams to manage
a fictitious consumer electronics company over a six-year period.
The simulation framework allows them to break away from the competition and
create a blue ocean of new market space for their virtual company. A
simulation-embedded case study provides a visual exploration of the market,
using the Six Paths Framework to reconstruct market boundaries. Through
rigorous analysis of the case, teams develop their Blue Ocean Strategy
offerings using BOS tools, such as the strategy canvas, the value curve, the
four actions framework, the ERRC grid, and so on.
Throughout the simulation, participants are required to invest in both the Red
Ocean components of their portfolio and the Blue Ocean opportunities. Each team
makes numerous decisions within different business functions: R&D,
Production, Marketing, Sales, Geographic Expansion, etc.
Students, grouped in teams of 3 to 6, compete against computer-controlled firms
and can see the outcome of their decisions in real time. Each team's
performance will be judged on profits generated, revenue growth, market share
and the Stock Price Index, which reflects all of the former indicators. The
ultimate goal is to maximize shareholder value.
The BOSS experience is an invaluable step for participants on their way to
becoming Blue Ocean strategists.
Learn more about the Key Learning Points.
For further information, please contact us.