Low Price-orientated Channels

These stores sell a very wide variety of goods and services.  Examples are hypermarkets, catalog companies, online electronics stores and auction sites.  Service is virtually non-existent, although most distributors will exchange faulty goods immediately as a matter of policy.  No advice or guidance is given at the point of sale.  Many price deals are done, and only the most basic game console packages are offered – in summary: limited variety at a great price.