Visual Exploration – Round Blue-1

If you have not yet read the document entitled “Introduction to Round Blue-1”, we invite you to do it now, especially the first two sections. You will find below the transcript of the conversation that took place when the Executive Team met after having conducted the Visual Exploration of the market.

When the Executive Team compared their observations and personal interview notes they notice that three of the Six Paths stood out in terms of insights gained about unlocking unprecedented value for noncustomers and customers: 

•   Path 1:  Look Across Alternative Industries

•   Path 3:  Look Across the Chain of Buyers and Users

•   Path 5:  Look Across the Functional and Emotional Appeal for Buyers.

They decided to each share their summary of what they had observed and heard for each of these three most insightful Paths.

 

Members of the Executive Team

 

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Path 3: Looking across the Chain of Buyers and Users

Path 1: Looking across Alternatives

Path 5: Looking Across the Functional and Emotional Appeal for Buyers