During the course of the simulation, participants will receive some suggestions of marketing and digital initiatives to implement. These initiatives will run for one simulated period and each marketing/digital initiative will have an impact on one or many stages of the purchase funnel. You can implement up to three initiatives per year.
These initiatives are grouped as follow:
Marketing initiative:
•Trade in offers & bundles
•Partnerships
•Product placement
•Additional services
Digital initiatives:
•Influencer & content marketing
•Paid advertising
•Organic channels
•Retargeting
•Email Marketing
•Mobile App building
•Performance marketing
•Cross selling
We will list each initiative and its impact on the purchase funnel.