StratX online simulations bring the business world straight into the classroom,
offering the most realistic proving ground ever designed. From actual market
conditions to changing market forces, our simulations mirror the competitive
landscape to the last detail. Students apply decisions and see results at once.
Nothing else translates ideas into results as quickly or accurately.
For MBA students, our Markstrat simulation
offers a comprehensive mix of marketing strategy and long-term planning.
Through direct competition, participants pilot a company through a competitive
landscape in which all of their skills are required. Whether creating a new
market or further penetrating an existing one, both strategic and tactical
abilities are required: R&D, finance, portfolio management, segmentation
and positioning, as well as pricing, promotion and distribution.
Undergraduates require a different level of focus. So, we’ve created a new
version of Markops Online aimed at
advancing their operational marketing skills. Through indirect competition
against computer controlled firms, teams experience the essential elements of
marketing analysis and decision making, including pricing, production capacity
and planning, promotion, trade marketing and channel management. It’s a rare
chance for students to learn from challenges directly applicable to their first
job.
While both simulations can be adjusted to class syllabi and duration, Markstrat
Online boasts greater customization features. Integration with current lesson
plans and a variety of course design options are standard, as is a strong
emphasis on teamwork. Teams not only help students learn from each other, but
they create far more motivation.
Now that our online simulations are available on a variety of terms, bringing
the StratX difference into your classroom has never been easier.
Compare them for yourself. Or visit our Markops
Online or Markstrat sections
to learn more about each