My students loved the game. Markstrat provides a very stimulating learning environment that helps the students integrating and applying the marketing concepts covered during the course.
Eva Ascarza, Lecturer in Marketing, London Business School
SPJIMR has been using simulations from StratX for over ten years now. The new
simulation on Blue Ocean Strategy - BOSS by Stratx is a strong product; one
that is effective in teaching concepts practically. The structure of the
simulation is such that it gives the participant an opportunity to design and
implement a Blue Ocean offering after applying competitive strategies to
survive in a Red Ocean. At SPJIMR, our experience is that simulations are an
engaging pedagogy to internalize frameworks and our use of BOSS led to an
enjoyable learning experience for the class and for the instructors. The
teaching aids in the form of reports, graphs, debrief templates at the end of
each round are very useful. The support team of Stratx is excellent, prompt and
helpful.
Prof. Vasant Sivaraman, S.P. Jain Institute of Management & Research,
India
The simulation provided the right platform for the students to apply all of
their relevant learning first-hand, and face the consequences almost instantly.
Owing to the integrative and competitive nature of the simulation, the course
attracted one of the largest student registrations ever.
Prof. Natarajan R.C., T A Pai Management Institute
I have no hesitation in concluding that standards in marketing analysis,
marketing management and marketing strategy achieved by our MBA students are
far higher from using Markstrat than they ever were when our course was purely
book-based.
Prof. Guy Knapton, University of Phoenix Europe
I've successfully used Markstrat for several years in my Marketing Management
and Marketing Strategy courses at the MBA and the EMBA level. It enables
students to assimilate several concepts discussed in the courses in a
competitive, data-rich environment. They learn about team work, and quickly see
the good and bad of their decisions at less cost to their careers. I highly
recommend it to marketing instructors.
Prof. Vithala Rao, Cornell University
I've used Markstrat for the last 3 years as part of an MBA level strategic
marketing course. I always receive excellent responses from students, and feel
it adds an important dimension to the course. Also, thanks to StratX for its
help during the past three years. You've always been highly responsive to my
questions. That kind of support makes a tremendous difference.
Carol Bienstock, Ph.D., University of Memphis