Over several decades, Markstrat has remained one of the finest pedagogical tools in the area of marketing strategy. I have used it extensively around the globe, both for MBA program and for corporate teaching and at various levels in organizations. Markstrat is highly analytical tool and is based on rigorous marketing concepts. It gives enough flexibility to any professor to blend intense theoretical constructs with practical realities. It provides superior learning laboratory to participants to learn sound marketing principles along with superior decision making skills.
Dr. Nirmal Gupta, Marketing Educator, India

I've had students, usually Executive MBAs, come back years later and say they find themselves using Markstrat terminology to argue for actions within their own company. The simulation is so involving, learning and long-lasting, they're seeing their own business and marketing world through the Markstrat lens.
Prof. Bill Cron, Texas Christian University

Markstrat is simply the best simulation I've used in taking the analytical and strategic thinking skills, as well as teamwork spirit, of my MBA students and participants of executive education programs a step further. It's the perfect tool for them to apply business concepts in a highly competitive, but still risk-free, environment.
Prof. Paulo Sergio Quatiermeister, ESPM, Associado Escola Superior de Propaganda e Marketing

I am teaching an Executive MBA Marketing Strategy course, with a key component being Markstrat. The StratX technical support staff has been extremely professional and patient in helping me and my class understand both the fundamental philosophy and relevant strategies of the simulation. Your support and guidance has enabled me to focus on teaching Strategic Marketing using a very sophisticated and practical hands-on approach.
Prof. Sandy Becker, Rutgers University, Graduate School of Management