Giving MBA students and professionals the skills to improve their long term
focus is at the heart of Markstrat. While each team is responsible for
implementing tactics, the simulation itself covers a period of years, forcing
teams to look beyond immediate gain for each decision.
That means participants can accurately gauge the success or failure of their
strategies over time, making Markstrat a risk-free way to improve skills, test
alternatives and build confidence. The combination of strategic long term focus
and tactics is what sets Markstrat far apart from other pedagogical methods.
Characteristics include:
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Strategic perspective. Markstrat is designed for teaching
strategic marketing concepts, as tactical decisions can’t be effective without
first defining explicit portfolio, market segmentation and product strategies.
Marketing mix decisions are always secondary to strategic ones. |
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Long-term perspective. Planning is essential in Markstrat
Online. Teams have long-term objectives and must develop and implement
strategies over a significant number of simulated years, usually from six to
twelve. |
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Real competition. Teams are in direct competition at every
point in the simulation. Detailed market and competitive data are available,
and analytical tools are provided to turn market research into actionable
information. |
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Solid theoretical foundations. Markstrat incorporates the
latest theories of market and competitive behavior. Its model has been
extensively tested by academics, students and executives in a wide range of
industries. |
Throughout Markstrat, teams are in charge of every decision, and have to liaise
with a number of departments, such as R&D, finance, HR, production,
distribution and market research. Teams will feel the full effect of market and
competitive factors. How they respond over time is key to the learning
experience.
Complete with a range of new ease and control features, Markstrat sets an
entirely new standard in marketing simulations. Learn more by taking our
interactive tour. Or
contact us
to discuss your own requirements in more detail.