StratX Simulations
Why simulations

The statistics speak for themselves.

The learning retention rate of a standard lecture is only 5%. Give someone the chance to practice by applying their knowledge, and their retention jumps to 75% to 80%.

That’s a powerful difference, and it’s what StratX online simulations deliver more than any other learning tool. It’s a risk-free platform for testing ideas. No one gets fired and no real budgets are on the line. Yet, participants leave the experience with a more analytical way of thinking, and are more prepared for the real world by testing contingencies and scenarios in advance.

The name of the game is strategy. Our technology allows a participant to condense a long-term perspective into a matter of days. They’ll see at once how a decision made today will affect the company’s value in the years to come. Not just in theory, but through the lessons of real market factors.

Because a winning strategy is nothing without perfect execution, operational decisions play a vital role in every StratX simulation. From price points to advertising budgets and distribution channels, participants control every aspect of how their plans are realized, and constantly refine their decisions based on actual market performance. It’s learning on all levels.

The StratX approach also reinforces a strong focus on competitive thinking and market understanding. Each simulation clearly reflects the impact a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.

Just as important, StratX simulations engage students and professionals on a more emotional level. The fast pace and hands-on experience create an intense energy, making participants eager to apply their new skills. It’s a lot of fun, but also hard work. Students and executives find the combination irresistible.

Within the classroom or as part of executive education, StratX has an online simulation tailored to provide the right experience. Choose an option to learn more.


More than 500,000 students and professionals worldwide have participated in StratX simulations so far.