This section focuses on launching Marketing, Digital and/or Circular Initiatives to reinforce your overall marketing efforts. In the “marketing powerhouse” menu, you have to click on an initiative for a complete description and then click on “implement” if you want to. Some initiatives will be available later in the course of the simulation, and some events will have a specific seasonality. For instance, an event taking place every 4 years will take place in years 1, 5, 9 etc. You can implement up to three initiatives per year.