You will operate the Marketing department as a profit center. Your performance will be measured by the contribution that you generate. Contribution is defined as revenues from sales minus the costs listed below. Note that your Profit and Loss statement is described in detail in the section IV.2.C.
R&D: budgets allocated to R&D projects;
Production: costs of goods sold and inventory holding costs;
Advertising: advertising media & research budgets allocated to marketed brands;
Distribution Channels: costs incurred by distribution channels (commercial team and commercial budget), in all four channels;
Market research: costs of market studies ordered in the period;