During this exercise, you will be responsible for formulating and implementing the long-term marketing strategy of your division. In particular, you and your team members will have to:
Work in a highly competitive market with environmental challenges;
Elaborate your marketing strategy: target selected consumer segments and position your products;
Design and develop new products, improve existing ones (interface with the R&D department);
Prepare the launch of new products, improve, maintain or withdraw existing ones;
Specify your production planning (interface with the production department);
Make marketing mix decisions (pricing, advertising, online and offline communication channels, …) for each of your brands;
Decide on your distribution channels (size and priorities of your commercial team and commercial budget);
Launch Marketing, Digital and/or circular initiatives
Order market research studies to get up-to-date information for decision making.