Blue Buddies

The firm which you and your teammates will manage is Blue Buddies.  It is the second player in the market in terms of market share.  The Red Box, your current offering, is a generation behind that of Shiny Apples and Purple Plums from a technology point of view.  Recent internal difficulties and uncertainties regarding the future of the market have delayed the design and development and launch of the new console.  However, the research laboratories, designers and production staff are enthusiastic and ready to create Blue Buddies’ new console or to upgrade the existing one. 

The Red Box was very successful when first launched, so much so that it really defined the market’s expectations, and continues to do so.  However, the leap in performance of the graphic, sound and gaming capability of the Shiny Station and the Purple Player have made the Red Box seem like a decade old.  Furthermore, when it was launched, MP3 players were not yet mainstream, and nor were DVDs. Thus, it only plays the game CDs for which it is designed.  Blue Buddies had such success with its technology development in years gone by that it failed to invest sufficiently in its online support; and, apart from a few primitive online games, it was not as well-placed as its rivals in the online gaming world.  The current price of the game console is $ 399.