Yellow Bananas

The smallest competitor, Yellow Bananas, provides its console, named the Yellow Console, as a link to a PC or a laptop via a high speed USB 2 link.  A new version was launched in Year 40 with major improvements in the sophistication of the gaming experience and the graphics.  The controller is the least sophisticated in the business, a variation of the old PC joystick. 

The Yellow Console relies on the graphics card in the PC as well as the PC’s sound card.  While the graphics sophistication is probably below the average expectations of potential customers, and the sound depends on the sound resources of the customer’s home PC, it is the online support and online gaming experience which really sets Yellow Bananas apart from the competitors. 

The games are bought and downloaded online and it is easy to try new games, or buy them at very low cost for a week or two.  Yellow Bananas went this route since it believes that gamers would find it easier to interact online through an already familiar system – the home PC.  The Yellow Bananas console also plays CDs and DVDs and some customers like the ability to copy CDs in real time from the Yellow Bananas player onto their PC’s CD burner.  It has the best international online contact centre in the business, run from Sydney, London and Chicago so that it is always open 24/7/365 for live webchat and e-mail help;  the support staff/issue handlers are highly informed gamers themselves, mostly university students.  The current console price is $300.