Shopping Preferences
Figure 5 shows the shopping preferences of each segment for each channel. For example, 30% of the 22-35 Year Olds will usually shop in Low Price-Oriented Channels.
Figure 5 - Shopping preference by age band
Figure 5 shows the shopping preferences of each segment for each channel. For example, 30% of the 22-35 Year Olds will usually shop in Low Price-Oriented Channels.
Figure 5 - Shopping preference by age band