Introduction
to Round Blue-1
At a recent annual general meeting, Blue Buddies shareholders were still disappointed with its Year 43 performance and were not convinced that Kel had the vision and drive to take the company through another phase of dramatic profit growth.
Kel was informed that he was going to be replaced and reacted well to the news. He felt that it was time to hand over the reins to someone else and actively participated in the search for a new CEO.
The board felt they had found the
right person in Mike D’Olphin. Mike was not from the industry at
all. His background was in retail. He had been regional Managing
Director of a large chain of low cost children’s toy stores. He was young
and enthusiastic and was not embarrassed to admit that he knew very little about
video gaming. He had a background in physics which gave the Board some
comfort that he might understand the technical detail in the research
department’s applications for project development funds.
Mike introduces Blue Ocean Strategy
at Blue Buddies