Your Role during Round Blue-1

Your role during Round Blue-1 will be to assist the Executive Team to create and launch a Blue Ocean in the console market. More precisely, you will have to accomplish the following tasks:

•   Draw the current competitor Value Curves, discuss the shape of all Curves and draw a conclusion about the industry’s overall Value Curve; this step is called Visual Awakening

•   Read and debate the outcome of the Visual Exploration conducted by the Executive Team

•   Develop one or several To-Be ERRC grids and their associated Strategy Canvases.  Select a final set of Competing Factors  to create a Blue Ocean product offering

•   Decide on how to allocate your total budget across your Red Ocean product, your newly created Blue Ocean product, and which Corporate Projects may be needed to support your Blue Ocean product offering

•   Make decisions to launch your Blue Ocean product in the market, including price, production numbers, marketing investment and the degree of geographical expansion.

As shown on the figure below, Round Blue-1 is only one year long.