More on Step 1

You are encouraged to draw and debate the Strategy Canvases for each of the three Paths described in the Visual Exploration, plus the final one that you will use to create your Blue Ocean offering.

Click on the ‘+’ button to create a new Strategy Canvas; give it a meaningful name. Use the ‘Based on’ feature if you do not want to start with an empty ERRC grid; this will copy the existing Canvas that you have selected. You may change the name of your Canvases at any time by clicking on the ‘pencil’ icon.