More on Step 3

Select the level that you wish to set for each of the Competing Factors that you have included in your ERRC grid. There are five levels to choose from for Competing Factors: ‘Very Low’, ‘Low’, ‘Average’, ‘High’ and ‘Very High’. Intermediate levels such as ‘Low/Average’ are available for Price only.

The decisions made in the ERRC grid impact the choices available in the drop-down boxes. For instance, if you decide to Raise a Factor, only the levels above the industry average are available in the choice box. All levels are available for new Factors.