Blue Ocean Decisions Form

Once you have decided what product you want to launch into the market, you will have several decisions to make.  Each of these decisions is explained in detail in the following sections:

•   Production

•   Price

•   Marketing Expenditure

•   The degree of Geographic Expansion

•   Which Corporate Projects may be needed to support your Blue Ocean offering

•   Financial decisions regarding investment budget allocation and keeping within budget limitations.

Select “Blue Ocean Decisions” in the ‘INPUT DECISIONS’ menu to enter your decisions.  The form shown in Figure 4 below allows you to manage and input all the decisions concerning your Blue Ocean offering.  All boxed cells can be changed.  For example, if you want to change the price of your product, you simply move the mouse over the Price cell and change the value.

Figure 4 – Blue Ocean Decisions form