More on Step 5

The fifth step provides you with a comparison of the budgets required by R&D to develop the offering, as well as a comparison of the offering unit costs. Should these budgets and costs be too high, you are invited to go back to the ERRC grid and further Eliminate and Reduce. You may also Create less new Factors, using the Visual Exploration to determine the ones that will create the most demand from noncustomers.

Step 1

Creating and naming Strategy Canvases

 

 

Step 2

Putting existing and potential competing factors into the ERRC grid

 

 

Step 3

Refining the Strategy Canvas which is automatically generated from your ERRC grid

 

 

Step 4

Viewing the To-Be Value Curve

 

 

Step 5

Viewing required development budgets and production unit costs

Figure 3 - To-Be Strategy Canvas Wizard