Potential Product Competing Factors

The next step is to create a To-be Strategy Canvas, i.e. the Strategy Canvas of the Blue Ocean product that you would like to create and launch on the market.  Creating your own competing factors would be difficult to handle in a computer-based simulation.  Thus, a list of over 20 potential product competing factors is offered from which you can choose what you believe will unlock new demand.   This list is provided at the end of the “Visual Exploration Round Blue 1” document.

A full description of the potential product competing factors is given including what is gained at each of levels 1 (very low), 2 (low), 3 (average expectations), 4 (high) and 5 (very high).

You will have to determine which of these competing factors should be included in the product offering to attract the noncustomers identified in the Visual Exploration.

What makes one competing factor less attractive than another is a combination of the cost and complexity of developing it as seen against the relative desirability of that competing factor in the market.